Managing Director, CPA/ABV/CFF
Forefront Friday – Summer Energy Blackouts
Russ Long in DBusiness Summer Issue
O’Keefe’s Missions & Visions with Russ Long
Russell D. Long is a Managing Director at O’Keefe. He specializes in real estate consulting, receiverships, litigation support, business valuation and forensic accounting. He has vast experience in preparing complex financial analyses and forecasts for use in turnaround assignments, plans of reorganization, preparation of business valuations, and preparation of financial packages for secured and unsecured creditors.
Mr. Long has acted as interim COO, negotiated creditor agreements, conducted forensic reviews, prepared and reviewed reorganization plans for formal and informal workouts and has testimony experience in a variety of courts. He currently acts as a Creditor Trustee for a grocery store chain, protecting unsecured creditors who, in exchange for approving a bankruptcy plan of reorganization, will receive full restitution for their claims over time. His receivership experience includes both operating companies and real estate entities and he has been approved by various courts as a financial expert in litigation involving divorce, partnership disputes and bankruptcy.
Mr. Long has substantial real estate experience involving all aspects of real estate assignments including analysis, loan administration, construction, negotiating lien settlements, maintenance and ultimate disposition strategy for the assets. He was part of the team that completed the financial review of the City of Lincoln Park for the State of Michigan prior to an emergency being appointed. The assignment included the preparation of monthly cash flow projections for two years as well as a five-year budget. Additionally, Mr. Long is responsible for leading forensic investigations, including “Ponzi” schemes, where in one case his team reconstructed the accounting records in a large west Michigan “Ponzi” scheme in bankruptcy, resulting in a $25 million recovery.
Prior to joining O’Keefe, Mr. Long was the founder and president of Russell D. Long, CPA, P.C., a small business consulting and tax planning firm, where he developed business plans, organized proper accounting procedures, implemented exit strategies for shareholders, and represented clients in IRS examinations. Mr. Long, is a Certified Public Accountant (CPA) and earned his Bachelor of Arts, with Distinction, in Accounting from Walsh College. He has been awarded the Accredited in Business Valuation (ABV) credentials by the American Institute of Certified Public Accountants (AICPA) and is also Certified in Financial Forensics (CFF). He is a member of the American Bankruptcy Institute (ABI), American Institute of Certified Public Accountants (AICPA), Michigan Association of Certified Public Accountants (MACPA) and the Presidents Club at Oakland University. He is the past President of the Detroit Chapter of the Turnaround Management Association (“TMA”)and the past Treasurer on the TMA Board of Directors.